| LQ: The text reports that 9 percent of all goods sold are not genuine and that two thirds of all counterfeit goods are produced in China and I see counterfeit purses/bags for sale quite often in addition to other items.Asian countries. Though it could be a difficult task, what do you think could be done to help combat those items from coming into the USA? I just need the above question answered but I included the rest for background on the question What are the strengths and weaknesses of Coach Inc.? What competencies and capabilities does it have that its chief rivals don’t have? What new market opportunities does Coach have? What external threats do you see that could adversely impact the company’s future well being? STRENGTHS: Beating competitors price by 50% or more High level of customer service Monthly introductions of fresh new handbag designs Strategic alliances to bring Coach handbags into luxury categories such as: watches, footwear, glasses, fragrances, and outerwear. WEAKNESSES: Factory outlet stores outperforming full-priced store Diluting brand with increased growth of factory outlet stores Men’s accessories only account for 2% of sales Outerwear only accounting for 2% of sales OPPORTUNITIES: Growing demand of luxury goods in emerging global markets, such as China and India Increased wealth of consumers in global markets of Asia, Middle East, Australia, and Mexico THREATS: French and Italian designer brands such as Gucci, Prada, Louis Vuitton, Dolce & Gabanna, and Ferragamo Brand diffusion: Manufactures of the finest luxury goods launching diffusion lines to exploit middle-income consumers. For example, Dolce & Gabanna launching “D&G”, a sub brand sold at modest price points. Counterfeiting of luxury merchandise, totalling $500 billion worth of goods sold in countries throughout the world in 2006. |
