|I will attached the paper details along with a copy of the Case Study…. this will include all formatting for the paper itself as well. It is frequently the case that executives will not read a long document. Therefore it is useful to practice writing succinctly. The purpose of this brief is to convince the reader of your position. It is always important to “know your audience” when writing. In this case you may assume your audience is very familiar with the business situation. Therefore do not review the case. Begin your brief with a statement of your position. Continue by providing support for your position and be sure to summarize your position in the closing.