| The development of any marketing mix depends on positioning, a process that influences potential customers’ overall perception of a brand, a product line, or an organization in general. Further, positioning is the place a product, brand, or group of products occupies in consumers’ minds relative to competing for the offering. For this Discussion, please complete the following Thoroughly read Chapter 7: “Segmentation, Target Marketing, and Positioning”, and be sure to review positioning in section 7.4 of your e-text. Then describe the position of a product or service, (not a company) marketed by your employer (company). If not your company, then describe the positioning of a product or service, (not a company) of a major brand (company). Finally, tell us do you think this is a good position, and why, or why not? Please use the knowledge learned from lecture material or outside resources this week as you post and be sure to cite all sources. Note: You Guys have access to the Books |
