| Students will submit a 15-25 page paper addressing the following: (this project should also include a separate 15 slide ppt) I have included the rubrics for this project at the end. If you need any additional information please email me. The books that were used in this course were: Varner, I. & Beamer, L. (2008). Intercultural communication in the global workplace (5th ed.) New York, NY: McGraw-Hill. ISBN: 978-0-07-337774-2. Maxwell, J.C. & Elmore, T. (2007). The Maxwell Leadership Bible. Nashville, TN: Thomas Nelson Publishers. ISBN: 9780718011512 You are the Director of Marketing for a small American company (WERUS), specializing in the manufacture and sale of environmentally-friendly technology used by heavy industry (such as manufacturing plants). Your company’s technology has been used extensively in the US, Western Europe, and Australia to reduce pollution emitted by manufacturing plants (such as automobile manufacturers, power plants, and so on). The company was founded by a devout Christian, and many (if not most) of the company’s 250 employees are associated with the Christian faith. Given the recent success, the CEO has declared a major new initiative to sell the company’s products in China (while still maintaining all manufacturing in the US). Unlike the competitors, your company’s products are designed, built, and distributed from your Oklahoma facility. Some of your company’s employees will have to live and work in China, setting up distribution and implementation teams, interacting with government regulations, and handling product support. The CEO has recently called on you to develop a project plan for the new venture. Your job will be to produce a paper summarizing the opportunities and challenges associated with offering your technology within the Chinese market. Your paper must be at least 15 pages in length and must be accompanied by a PowerPoint slide deck (of at least 15 slides) that will be used by the CEO to present your findings to his leadership team. While the slide deck should provide an executive summary of your paper (with at least one slide for each of the 12 items below), the paper itself must specifically address each of the following areas in order (each with its own section): Paper and PowerPoint Requirements Information Sources: Where can information about the Chinese culture be found? Staffing: How will staffing be handled and what are the implications for communication? Verbal Communication: What do WERUS managers need to know about business communication with Chinese counterparts? Written Communication: What do WERUS managers need to know about written communication with Chinese counterparts? Communication Guidelines: What are some general guidelines that WERUS managers must understand to maintain effective communication overall? Discuss opportunities and challenges associated with communication channels and styles. Cultural Dimensions: Discuss the four cultural dimensions evident in the Chinese market. Stereotyping: Discuss how the potential stereotypes associated with WERUS personnel (from both the US and China) can be addressed. Authority: Discuss ramifications for team building and employee relations based on perceptions of authority and power. Negotiation: Discuss implications for negotiation and problem solving. Legal Considerations: Describe differences in legal environments between the US and China, including ramifications for conflict resolution and copyright/patent protection. Strategy: Summarize key elements of organizational structure and culture that must be addressed by WERUS’ strategy to enter the Chinese market. Biblical Worldview: Discuss potential challenges in communicating and relating to others based on the likely differences between a Chinese worldview (mainly the influences of Taoism, Confucianism, Buddhism) and a biblical worldview. Students should offer responses that convey their understanding of, and ability to apply the concepts and insight offered during the course. In doing so, students should develop a paper of at least 15 pages in length (not including title page, abstract, appendices, or references), and should leverage content from the assigned readings, supplemental readings of the student’s choosing (including peer-reviewed sources), experiences, and class discussions. The flow of the 12 items listed above intentionally mirrors the flow of the Varner & Beamer text, providing a helpful framework to guide the student’s efforts. Papers should be double-spaced, use 12-point font, and utilize one-inch margins. Students must utilize and cite at least 7 outside sources, while following APA formatting guidelines. In order to earn the maximum available points for this final paper, students must: Convey an extensive understanding of assigned readings in developing each section of the paper. There is an intentional connection between each of the 12 required elements and the assigned chapter readings in the Varner & Beamer text. Provide a sufficient level of depth and content in responding to each section. Provide a clear and cogent treatment of the required content. Provide a response that is well-written and presented with excellent grammar and formatting. Provide a slide deck that is professional in appearance and suitable for presentation within an executive meeting. A rubric is located here – Rubrics. Grading Rubric: Final Paper Criteria (100 total points) 0 points Non-performance 10 points Basic 20 points Proficient 25 points Distinguished Points Earned Application (25 points) Fails to apply the appropriate concepts in responding to the paper requirements. Partially applies the appropriate concepts in responding to the paper requirements. Mostly applies the appropriate concepts in responding to the paper requirements. Completely applies the appropriate concepts in responding to the paper requirements. Depth of Response (25 points) Fails to provide sufficient depth and content in developing the paper’s main points. Provides some of the depth and content expected in developing the paper’s main points. Provides an appropriate level of depth and content in developing the paper’s main points. Provides an outstanding level of depth and content in developing the paper’s main points. Clarity of Response (25 points) Fails to provide a clear and cogent treatment of the required topics. Provides treatment of the required topics that is only partially clear and cogent. Provides a clear and cogent treatment of the required topics. Provides an exceptionally clear and cogent treatment of the required topics. Grammar and Technical Matters (25 points) Fails to provide a response that is free of grammar or formatting errors that may hinder effectiveness of the response. Provides a response that is partially free of grammar errors; mostly meets formatting requirements of the paper. Provides a response that is free of grammar errors; meets formatting requirements of the paper. Provides a response that is exceptionally well-written and presented with excellent grammar and formatting. |
