| Case 1: Mystic Monk Coffee (page C-2), which students are required to read for Unit 1. Please select one of the following questions and respond according to the discussion participation guidelines. Your response must convey an understanding of the case as well as the ability to apply concepts covered in the assigned chapter readings. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? Does the strategy qualify as a winning strategy? Why or why not? What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changes needed in its long-term direction? Its objectives? Its strategy? Its approach to strategy execution? Explain. |
