| After reading the Novartis case, respond to the following issues in written form. Given the reorganization at Novartis, how do you think the new organizational structure will impact employee job satisfaction and morale, customer satisfaction, and productivity? What are the strengths and potential weaknesses of the new organizational structure? What are the keys to making a matrix structure of the CSOs and the various global functions, such as implemented by Novartis, work? How do you overcome the belief that the matrix structure creates accountability issues? |
